The core sportsbook and digital casino cover most books at $7 a head. When your players want more action, three pay per head add-ons build on top: live in-play betting software, a live dealer casino, and a prop builder. Turn on what you need, priced to your volume.
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Add-ons are optional products that sit on top of the $7 core. They exist because not every book needs them: plenty of agents run fine on pre-game lines and the digital casino alone. When your players start asking for live betting or real dealers, you turn these on instead of moving to another provider.
Three ways to stay in the action the core does not cover, during the game, at a live table, or on a bet they built themselves.
More ways for an active player to stay active, on the same limits and reporting you already use. Nothing changes about how you run the book.
Add-ons are not a separate platform or a second login. They turn on inside the book you already run, and they are quoted rather than sold at a flat rate, because usage swings a lot from book to book.
Each one is independent. Turning on live betting does not mean taking the live casino, and none of them change your $7 core rate for the sportsbook and digital casino.
Also called in-play betting: your players wager after a game has started, on odds that move in real time as it unfolds. Instead of locking their action in before kickoff, they bet the next drive, the next set, the swing in momentum. It is the add-on most books turn on first, because a large share of modern handle now happens in-game, and it keeps a player engaged through the whole event rather than just the opening line.
Add-on · priced to your volumeThe core casino runs its tables on software. The live dealer casino replaces that with real dealers on camera, blackjack, roulette and baccarat streamed in real time, with the cards dealt and the wheel spun on screen. It is what more serious casino players trust and stay for, and the right upgrade for a book whose players want the feel of a real floor instead of a simulation.
Add-on · priced to your volumeA prop builder hands the creativity to the player. Rather than only taking the props you post, they assemble their own player props and same-game parlays, this player's yardage, plus that team to win, on a single ticket. Those custom parlays carry higher hold, and because players build the exact bets they want, they keep coming back to the games they care about most.
Add-on · priced to your volumeThe sportsbook and the digital casino are both in the $7 per active player, per week rate, with your limits and reporting. See the sportsbook → · See the casino →
Three: live in-play betting, live dealer casino, and the prop builder. Each is optional and sits on top of the $7 core sportsbook and digital casino.
Add-ons are quoted to your volume rather than sold at a flat rate, because usage varies a lot between books. Your rep prices them against your actual player count and activity.
No. You can turn on one, two, or none. The core sportsbook and digital casino work on their own at the $7 rate.
Live betting software, also called in-play betting, lets your players bet during a game with odds that move in real time, instead of only before it starts. The core PrimeTime sportsbook covers pre-game lines; live betting is the add-on that opens wagering once the game is underway.
A prop builder lets players assemble their own player props and same-game parlays instead of only taking the tickets you post. It tends to lift handle on the games your players already care about most.
Live casino streams real dealers running blackjack, roulette and baccarat in real time, on top of the core digital casino where the games are software-run.
Yes. Add-ons can be switched on when your players are ready for them and revisited later. Talk to your rep about timing and how it changes your weekly quote.
Live odds and dealer streams are the features most likely to strain under load, the exact moment players are using them. These are built to hold, priced so you only pay when they earn, and turned on inside the book you already run.
Add-ons are quoted to your volume, not a flat fee. If one is not pulling its weight with your players, turn it off, you are never locked into a bundle.
In-play odds and live dealer streams are the features that buckle under load elsewhere. These are built to stay up in the busy windows, the only time they matter.
Every add-on turns on inside the book you already operate: same player login, same dashboard, same limits and reports. Nothing new to learn.
Not every book needs every add-on. A rep who knows your players helps you pick the ones worth turning on, rather than selling you all three.
That guidance comes from a bilingual rep who knows your book and answers directly, not a ticket queue. See how support works →
A short, no-obligation walkthrough of the real sportsbook and casino, with pricing mapped to your book. No pressure, no script.
Or call 1.800.427.0073 and someone who knows the platform picks up.