Pay per head questions → answered.

Pay per head, also called price per head or PPH, is a weekly service model for bookies and agents. Instead of buying or building a sportsbook, you pay a provider a flat rate for each player who bets that week, and the provider runs the software behind your book.

Lines go up, your players bet on their phones, and bets grade themselves when games end. You manage limits and risk from the agent dashboard. At the end of the week you are billed only for the players who had action, so a quiet week costs you less.

No. PrimeTime is the software provider. You keep your players and handle money with them directly. We run the platform and support underneath.

The full sportsbook, the digital casino, the agent dashboard, and 24/7 bilingual support, all in the core rate. Live betting, live dealer casino, and the prop builder are optional add-ons.

Building your own means paying for development, odds feeds, grading, and staff before you take a single bet. Pay per head rents all of that for a weekly per-player rate, so your cost tracks how many players actually play.

The core rate is $7 per active player, per week. That covers the full sportsbook and the digital casino, plus the agent dashboard and bilingual support.

An active player is any player who had action that week. If a player sits the week out, there is no charge for that player.

No. There is no setup fee to clear and no separate modules to switch on before you can take a bet.

Included. The sportsbook and the digital casino are both in the $7 core rate and run on the same player login.

The three add-ons: live in-play betting, live dealer casino, and the prop builder. Each is optional and quoted to your volume rather than sold at a flat rate.

Live betting, live casino and prop builder are optional and priced to your volume. We'll give you exact numbers on your demo based on your book.

Request a demo. A rep walks you through the real platform, maps pricing to your book, and if it fits, sets up your account. There is no obligation on the demo.

Yes. Migration is one of the most common things we handle, and your rep helps move your players over so you're not starting from zero.

No. The sportsbook and casino run mobile-first in the browser, so players open your book from a link with no app-store download.

Someone from the team reaches out, usually the same day, to schedule a short walkthrough. You see the sportsbook, the casino, and the agent dashboard live, with numbers based on your player count.

Lines run across the major North American leagues, including the NFL, NBA, MLB, NHL, and college football and basketball, plus soccer and other major sports. If your players bet it, it's most likely there.

Yes. When a game finishes, bets grade and pay out on their own, so you're not settling tickets by hand or arguing over results.

Yes. You set max bets and risk limits per player and per game from the agent dashboard, and casino win and loss limits work the same way. Adjust them whenever you want.

The core casino includes slots, table games like blackjack, roulette and baccarat, and video poker. Players reach all of it from the same login they use for the sportsbook.

Three: live in-play betting, live dealer casino, and the prop builder. Each is optional and sits on top of the $7 core sportsbook and digital casino.

Yes. Add-ons can be switched on when your players are ready for them and revisited later. Talk to your rep about timing and how it changes your weekly quote.

The desk runs 24/7, including nights, weekends, and every game day. Support follows the betting calendar rather than office hours.

Yes. Every rep is a native English and Spanish speaker, so you and your players get real conversations, not translated scripts.

Most agents hear back in about 10 to 15 minutes by phone, chat, or email. You'll be working with people who know your account, not a queue.

Both. Players reach the desk directly for logins, bet slips, and grading questions, in English or Spanish, so player problems stop routing through you.