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Pay per head pricing

Pay per head pricing: $7 per active player, per week

That one price per head rate covers the full sportsbook and the digital casino. You are billed only for players who had action that week, so a player who sits out costs you nothing and a quiet week is a cheap week. No setup fee, no per-module charges.

The core rate
Core rate$7
BilledWeekly
SportsbookIncl.
CasinoIncl.
Setup fee$0
Per active player, per week. An active player is any player who had action that week. Add-ons are optional and quoted to your volume.
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A baseball player mid-swing
$7 / week Per active player.
Sportsbook + casino included.
$7/wkPer active player. Sportsbook + casino included
$0Setup fee. Nothing to clear before you take a bet
ActiveNo action that week, no charge for that player
EN + ESBilingual support included, not an upsell
Illustration of the PrimeTime $7 core rate covering the sportsbook and digital casino

Everything you need to run the book, in one rate.

Plenty of providers advertise low pay per head rates, then charge separately for the parts that make it usable. The PrimeTime core rate is the whole platform: the betting side, the games side, the controls you manage them with, and the people who answer when something breaks. Weighing your options? See how we compare to other pay per head providers.

Included

Full sportsbook across the major leagues, the digital casino on the same player login, and the agent dashboard for limits, risk and reporting.

Also included

Native English and Spanish support, and migration help if you are moving players over from another provider.

Illustration of weekly billing on active players only

You are billed on action, not on your player list.

Price per head gets expensive when you are charged for every name in the system. PrimeTime counts only the players who actually had action that week, so a slow week costs you less instead of costing the same.

  1. The week runs. Your players bet, play the casino, or sit it out.
  2. We count active players. Anyone with action that week counts. Anyone who sat it out does not.
  3. You are billed $7 a head. One flat rate per active player, covering sportsbook and casino.
  4. Add-ons are quoted separately. Only if you turned any on, and only against your real volume.

What the $7 pay per head rate gets you, line by line.

One rate, per active player, per week. No separate module fees to switch any of this on.

Full sportsbook

Lines across the major leagues, automatic grading and settlement, and per-player limits you control. See the sportsbook →

Included in core

Digital casino

Slots, table games and video poker on the same player login as the sportsbook. See the casino →

Included in core

Agent dashboard

Limits, risk and reporting for both products in one place, so you can see where your money sits.

Included in core

Bilingual support

Native English and Spanish reps for you and your players. Not a paid tier, not a translated script.

Included in core

Migration help

Moving players over from another provider is one of the most common things we do, and your rep walks you through it.

Included in core

No setup fee

Nothing to clear before you can take a bet, and no modules to unlock to get the core working.

Included in core

Only the three add-ons.

Live in-play betting, live dealer casino and the prop builder sit on top of the core, and each is quoted to your volume rather than sold at a flat rate. Take one, all three, or none. See the add-ons →

Pay per head pricing questions, answered.

How much does pay per head cost at PrimeTime?

The core rate is $7 per active player, per week. That covers the full sportsbook and the digital casino, plus the agent dashboard and bilingual support.

What is price per head pricing?

Price per head, also called pay per head or PPH, is a weekly service model for bookies and agents. Instead of buying or building a sportsbook, you pay a provider a flat rate for each player who bets that week, and the provider runs the software behind your book. You keep your own players and your own money.

What counts as an active player?

An active player is any player who had action that week. If a player sits the week out, there is no charge for that player.

Is the casino included or extra?

Included. The sportsbook and the digital casino are both in the $7 core rate and run on the same player login.

What costs extra?

The three add-ons: live in-play betting, live dealer casino, and the prop builder. Each is optional and quoted to your volume rather than sold at a flat rate.

Is there a setup fee?

No. There is no setup fee to clear and no separate modules to switch on before you can take a bet.

What if I'm switching from another provider?

Migration help is included. Moving players over from another provider is one of the most common things we do, and your rep walks you through it.

The number on this page is the number you pay.

A low headline rate is easy to advertise and easy to undo with fees once you are in. The $7 core is the whole rate, sportsbook, casino, dashboard and support, billed only on players who had action. What you read here is what lands on your weekly figure.

01

No fees hiding behind the rate

No setup fee, no per-module charges, no "support tier" to unlock. The parts that make the platform usable are in the core, not sold back to you later.

02

Predictable before the week starts

Because you are billed per active player, your cost tracks your action. A slow week is a cheaper week, not the same bill regardless.

03

Add-ons quoted, never sprung

The only things beyond the $7 are the three add-ons, and only if you turn them on. You see a number against your real volume before anything is switched on.

04

Support and migration are in the rate

Bilingual support and help moving players over are part of the core, not line items. When something breaks, the help is already paid for.

That means a bilingual rep who knows your book, already part of the rate rather than a tier you unlock. See how support works →

Learn the business

Practical guides for bookies and agents, from getting started to running and growing your book.

See the platform live. Bring your toughest questions.

A short, no-obligation walkthrough of the real sportsbook and casino, with pricing mapped to your book. No pressure, no script.

We usually reply the same day. Your details go to our team only.

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