Pay per head is a weekly service model for bookies and agents. You keep your players and your money. PrimeTime runs the sportsbook, the casino, and the support desk underneath your book, and you are billed only for the players who had action that week.
Since 2008 · Sportsbook and digital casino in one login · 24/7 bilingual support
Sportsbook · Casino
Instead of buying or building a sportsbook, you rent a finished one by the week. You bring the players; PrimeTime brings the platform, the lines, the casino, and the people who keep it running. Here is how the pieces fit.
Your players stay yours. You handle the relationship and the money with them directly. PrimeTime never takes a bet or holds player funds.
Lines go up across every major league, players bet on their phones, and bets grade themselves when games end. The casino runs on the same login.
Set limits per player and per game from the agent dashboard, watch exposure in real time, and adjust whenever you want.
At week's end you are billed only for players who had action. A quiet week costs less. No setup fee, no modules to switch on first.
There is no long build and no setup fee. Most agents go from a demo to taking real bets quickly, with a rep doing the heavy lifting.
Demo → setup → live
Changing pay-per-head shops is one of the most common things we handle. The goal is simple: your players barely notice, and you do not start from zero.
We help move your player list over so accounts, limits, and balances line up on day one.
The switch is planned around your slow window, so bettors keep betting and you keep your handle.
Migration is hands-on. Someone who knows the platform sets it up with you instead of handing you a manual.
Support is the reason most agents stay. Not a call center reading scripts, but people who know your account and answer in the language you and your players actually speak.
The desk runs nights, weekends, and holidays. It follows the betting calendar, not office hours.
Most agents hear back in about 10 to 15 minutes by phone, chat, or email.
Every rep is a native English and Spanish speaker. Real conversations, not translated scripts.
Players reach the desk directly for logins, bet slips, and grading, so their issues stop routing through you.
When you switch, a rep moves your players and sets up your account with you.
You work with reps who know your book, not a fresh queue every time.
Pay per head (also price per head or PPH) is a weekly service model for bookies and agents. Instead of buying or building a sportsbook, you pay a provider a flat rate for each player who bets that week, and the provider runs the software behind your book.
Lines go up, your players bet on their phones, and bets grade themselves when games end. You manage limits and risk from the agent dashboard. At the end of the week you are billed only for the players who had action.
Request a demo. A rep walks you through the real platform, maps pricing to your book, and if it fits, sets up your account. There is no obligation on the demo.
Yes. Migration is one of the most common things we handle, and your rep helps move your players over so you are not starting from zero.
Practical guides for bookies and agents — from getting started to running and growing your book.
A short, no-obligation walkthrough of the real sportsbook and casino, with pricing mapped to your book. No pressure, no script.
Or call 1.800.427.0073 and someone who knows the platform picks up.